Maslow’s Hierarchy of Human Needs Includes Satellite TV and Broadband

By    November 19, 2014

On a recent trip to Marrakesh, Morocco, we drove by a small community and captured this shot:

Homes built with clay bricks are very common in the area. What stood out in this neighborhood was the multitude of satellite TV dishes we saw sprouting like mushrooms on every home. As we kept driving, this sight was repeated time and time again.

It made me think about Maslow’s hierarchy of needs developed by Abraham Maslow in 1943.  His theories of developmental psychology specify that human growth has the following stages:

It appears that the basic needs bracket at the base of the pyramid, which includes safety, security, food, water, warmth and rest, has now transcended to include satellite television and communications. What may seem far from basic is what these communities consider exactly so – a necessity to ensure they are connected with what is happening in their region, their country and the world. Ease of access to critical information such as weather forecasts or a new industry growing in another part of the country can contribute greatly to securing basic needs.

For the third of the world connected to the Internet, it wasn’t so long ago that getting the aforementioned information involved more than a Google search or tapping an app. The communications industry has evolved significantly over the years. In the 1990s we were focused on connecting places and deployed a lot of point-to-point communications equipment. With mass-market adoption of cellular technology in the late 90s and early 2000s, attention turned to connecting people.  Now we are looking toward connecting billions of devices as part of the Internet of Things (IoT). 

At Cambium Networks our goal is to deliver a complete end-to-end solution of fixed wireless solutions that allows network operators globally in under-connected and in connected communities to continue connecting places and people with highly reliable broadband, VoIP and video-based services that support OTT content and video surveillance.  As the industry evolves into IoT, we are well positioned to extend our scalable technology to connect the millions of devices and sensors soon to populate rooftops in Morocco and beyond, helping citizens live more comfortable, secure and fulfilling lives.